Bonds addresses the ‘turtleneck’ vs ‘crewneck’ debate in ad for universally comfy underwear11/8/2020 Bonds has taken to the men’s locker room in its latest ad. The topic of circumcision is disguised as locker-room chat between men clothed in turtleneck and crewneck jumpers, with both sides coming to the agreement they are comfy in their undies.
“Approximately 20% of Australian men have crewnecks today, a big change from the 1950’s when roughly 80% of the male population had the ‘chop’. Despite ‘Team Crewneck’ being a rarer breed than ‘Team Turtleneck’, we know both teams have questions and we hope this campaign gets all men talking more freely. You’re welcome”. Read more...
5 Comments
Hamish
11/8/2020 03:27:04 pm
Love this advert. I wonder if they were inspired by this website?
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othr-Richard
13/8/2020 03:13:37 pm
Great ad. & love Bonds briefs, sadly no longer available in the UK. My very tight circ has meant I have always struggled to find comfortable briefs. Could never understand how guys seemed to be OK with their cock up against their stomach in tight briefs. My extra tight circ is the explanation. Bonds do the trick nicely. Interesting to note this ad coming out of Aus. perhaps I am not alone in this?
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18/3/2023 08:48:38 pm
I wore loose boxers before my cosmetic circumcision, was advised by surgeon to wear briefs till healing completed. Then went back to loose boxers, no issues swinging freely.
Reanne
19/9/2022 04:38:23 pm
The circumcision rate has come right down from the 60's and early 70's when it was around 80-90% and the main reason is Governments have made it harder for parents to get their sons circumcised. You used to be able to get it done at pretty much any hospital, but Governments stopped it in public hospitals and then also brought in a rule where parents had to wait at least 6 months. So rather than being free for all, now you have to jump hurdles to get it done. I think because parents don't get the option now, they don't worry about it.
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18/3/2023 08:45:59 pm
My cosmetic surgery for circumcision as an adult cost £550 in private clinic in Luton. That was 18 years ago too.
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