Bonds addresses the ‘turtleneck’ vs ‘crewneck’ debate in ad for universally comfy underwear11/8/2020 Bonds has taken to the men’s locker room in its latest ad. The topic of circumcision is disguised as locker-room chat between men clothed in turtleneck and crewneck jumpers, with both sides coming to the agreement they are comfy in their undies.
“Approximately 20% of Australian men have crewnecks today, a big change from the 1950’s when roughly 80% of the male population had the ‘chop’. Despite ‘Team Crewneck’ being a rarer breed than ‘Team Turtleneck’, we know both teams have questions and we hope this campaign gets all men talking more freely. You’re welcome”. Read more...
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June 2021
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